Akın Garzanlı

Akın Garzanlı, who has worked at Beko for more than 20 years in various capacities, serves as the Chief Marketing Officer. Leading 22 global and local brands in 58 countries with a marketing team spread across a large geography and developing marketing strategies that make a difference, he is in charge of global brand management and marketing communications, industrial design, product management, small domestic appliances, content excellence, marketing insight and analytics, and marketing growth and transformation. In addition to the marketing function, he also oversees the Middle East, Africa, Russia, Belarus, and Central Asia regions as of 2023.

Garzanlı started his career in 2002, when he became responsible for Beko's global markets. He has held key positions in the company’s global functions, including sales, product management, marketing and customer service. In 2018, he was appointed as Global Customer Care Director, and as of 2020, he assumed the role of Global Brand Director in addition to this position.

Garzanlı graduated from St. George's Austrian High School in Istanbul and holds a bachelor’s degree from Istanbul University in the field of Management. He earned his MBA from the Koç University. Akın also completed several programs at Harvard Business School and Kellogg School of Management.