Next Generation Business Model

New technologies are important to finding solutions to environmental problems such as water scarcity, the climate crisis, and plastics pollution, while also providing social benefits.

At Beko, we strengthen our R&D and innovation competencies every day in order to adapt to the changing world conditions and to respond to them with new technologies. With our focus on innovation, we are transforming our operations so our products can add value to the lives of our customers.

Maintaining position as the only Turkish company in the top 200 in the WIPO ranking for 10 years, we regard R&D and innovation as basic tools for maintaining our international competitive power and contributing to the development of the national economy. Exponential technologies such as artificial intelligence, advanced robotics and cognitive automation, advanced analytics, and the Internet of Things (IoT) are transforming businesses at an unprecedented rate. The proliferation of artificial intelligence applications in the workforce increases productivity, while paving the way for the emergence of new business areas and supporting us in shaping the future.

Corporate Environmental Solutions

We continue to develop solutions suited to our corporate customers that follow the guidelines of next generation business models. We provide services such as reconnaissance, installation, and maintenance for our corporate customers from 140 service points in the areas of central air conditioning (air conditioning plants, radiator assemblies, etc.), LED lighting, solar energy generation, and professional imaging.

New Business Area: Solar Systems

Beko has accelerated its investments in renewable energy system as a new business area. Since 2019, the Energy Management teams of Beko and Arçelik Pazarlama A.Ş., which earned the Energy Efficiency Consultancy Company status from the Republic of Türkiye Ministry of Energy and Natural Resources, operate in the solar energy sector as part of the solar panel project launched by Koç Holding. The teams join their efforts in the fields of engineering, selection of suitable systems, installation and follow up of the permit processes, system monitoring and maintenance of solar systems that generate energy. As of 2021, Beko switched to a new structure specifically designed for solar systems, and authorized 30 companies, expert in solar engineering, procurement and construction (EPC) with over ten years' experience, as Beko's solution partners in this business area. We plan to increase the number of authorized solar system solution partners to provide services across Türkiye.

Through our solar business, Arçelik released two types of solar panels to the market: 540W for industrial use and 455W for private use. Both products have been released into the Turkish market by the end of 2021 quarter one, under 12-year product warranties and a minimum 83% linear performance guarantee over a period of 25 years . Secondly, businesses with experience in EPC of solar panels will be transferred to Arçelik Solar dealers. Thirty dealers are expected to be operational in 2022.