R&D, Innovation and Digital Transformation

R&D and Innovation

We expand innovation in all our activities and throughout our entire value chain by combining the power of technology with our sustainability approach. We evaluate our stakeholders’ risks, opportunities, needs, and expectations by following rapidly developing global technology trends.

R&D Approach and Strategy of Arçelik

Arçelik's R&D Vision

Our vision is based on the agile development of new technologies and services for sustainable, smart, digitally secure, interoperable, and cost-effective home solutions.

Arçelik's R&D Strategies

We provide solutions focusing on energy efficiency, recyclable materials, and renewable energy with a holistic approach throughout the production process, from manufacturing to the final product. We offer our users personalized, predictive, and convenient smart technologies through digitalization and autonomous products.

We provide technology platforms delivering the best performance in various areas including food preservation, superior cooking, textile and dish care, home, and personal care with the development of innovative technologies.

We aim to achieve lasting superior performance by enhancing quality characteristics, repairability, and reliability for increased usage conditions with durability. Through the development of new products, we accelerate growth in emerging categories such as air quality, foods and beverages, robotics, and the creation of new business areas.

Digital Transformation and Industry 4.0

We create smart and connected product concepts by integrating Industry 4.0, a combination of physical and digital technologies, into our production and service systems.

Digital Twin

Arçelik develops a Digital Twin to enhance its efforts of digitalizing manufacturing processes. In its manufacturing digitization efforts, Arçelik collaborated with the Simularge start-up to use the finite element method for modeling the thermoforming process, which produces the refrigerator's inner body. This process resulted in the creation of a digital twin. This digital twin estimates the products’ quality with real-time sensor data from the production line and optimizes the process parameters to prevent potential quality errors with a closed-loop feedback algorithm.

Digital Transformation Projects

We design digital transformation studies and projects addressing at least one of the topics concerning customers, products and services, processes and systems, and people in light of agile principles.

For further information on our Digital Transformation Projects, please refer to our Sustainability Reports.

Smart Solutions for Products & Services

Our sustainability vision is at the core of our smart solutions and open innovation initiatives. We ensure that innovative experiences and knowledge are shared through collaborations and smart solutions are improved to contribute to social and economic development in line with the changing needs of society.

Open Innovation

Garage Innovation Hub (GIH)

The Garage Innovation Hub is an innovation platform acting as a bridge to facilitate the utilization of knowledge, experience, and connections of the players in its ecosystem developed by Arçelik.

With its open innovation and entrepreneurship programs, the Garage Innovation Hub is an innovation center enabling different community members to collaborate and create new products, services, and systems supported by Arçelik's expertise, capabilities, and technical and financial support for our employees to turn their ideas into reality. We actively engage in entrepreneurship events

For further information on our Programs Implemented in the scope of the GIH, please refer to our Sustainability Reports.

Horizon Europe Projects

The EU Horizon Europe Framework Programs are among the prestigious platforms for worldwide stakeholders to collaborate. With a budget of EUR 95.5 billion, the EU's essential funding program for research and innovation is Horizon Europe. The funding aims to tackle climate change and contribute to achieving the UN's SDGs through green projects.

We are proud to be recognized as a company with the most projects present in the Horizon Europe program from Türkiye. This achievement demonstrates our commitment to promoting sustainable practices and driving innovation in our industry.

For further information on our projects as part of the Horizon Europe Program, please refer to our Sustainability Reports.

Data Privacy and Cybersecurity

Data Privacy

We are committed to protecting the privacy of all parties we collaborate with, and process personal data in compliance with all applicable data protection laws in line with the Arçelik Global Personal Data Privacy Policy. The relevant parties are informed about how the personal data is processed, for what purpose it is used, for how long it is kept, and in which cases it can be shared with third parties. Our company processes personal data lawfully, fairly, and for specified, explicit, and legitimate business purposes with an appropriate justification (on a legal basis) under applicable data protection laws.

Data Security & Cybersecurity

We recognize our responsibility to secure and protect all related information and data. Our aim is to minimize the risk of infringement of our trade secrets, intellectual property, and patents. We take precautions, implement strategies, and organize measures at all levels to achieve this goal. We manage our information technologies and operational processes to effectively minimize cyber risks and prevent any potential loss of reputation, revenue, market share, and brand value that may arise from information security risks. We carry out projects with the utmost care, keeping information security in mind.

IoT Cybersecurity

One of the important issues for our sector is the cybersecurity of Internet of Things (IoT) products. We are managing product security with three different virtual teams within the Cybersecurity Technology Team. We conduct regular vulnerability analyses and Test and Verification Teams to ensure the ongoing security of our products.

For further information on Data Privacy Related Indicators, Data Security and Cybersecurity, and IoT Cybersecurity, please refer to our Sustainability Reports.